naked was started in 2007 and has since advocated for the "born naked, live naked" lifestyle through its luxury resorts, shared workspaces, and various other products. It is the goal of naked Group to bring the experience of Fresh, Fun, Green, and Great to our customers.

naked's Base Camp is based in Shanghai, China, and its resort products started with "naked Home" (2007) in Moganshan. After the initial success, naked expanded the idea of sustainable lifestyle and resort experience into Moganshan's "naked Stables" (2011) and "naked Castle" (2017), as well as "naked Water" in Suzhou (2020), "naked Valley" (2021) in Zhengzhou's Fuxi Mountain, "naked Hill" in Nanjing (2022), "naked Peak" near Xi'an, and a few other projects that are in the pipeline and will be launched soon. naked's strategy is to build luxurious resorts that are inspired by nature, managed with sustainability, and designed with quality. Such dedication and promise grant naked numerous recognitions and acknowledgments within and outside the industry.