naked was started from 2007, and have since advocate the "born naked, live naked" lifestyle through its luxury resorts, shared work spaces and various other products. It is the goal of naked Group to bring the experience of Fresh, Fun, Green and Great to our customers.

naked's Base Camp is based in Shanghai, China, and its resort products started with "naked Home" (2007) in Moganshan. After the initial success, naked expanded the idea of sustianable lifestyle and resort experience into Moganshan's "naked Stables" (2011) and "naked Castle" (2017), also "naked Water" in Suzhou (2020), "naked Valley" (2021) in Zhengzhou's Fuxi Mountain, "naked Hill" in Nanjing (2022), "naked Peak" near Xi'an and few other projects are in the pipeline and will be launched soon. naked strategy is to build luxurious resorts that are inspired by nature, managed with sustainability, and designed with quality. Such dedication and promise grant naked numerous recognition and acknowledgement in and out of the industry.