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naked is a spirit, a lifestyle of reconnecting with nature.

The creation of naked is the creation of a specially designed space and experience. Our goal is to have all guests indulge in the utmost fresh air, sunshine, rain, and snow.

We are not only designing a space of aesthetic pleasure, but also of exceptional memories during every stay. The outstanding hospitality combined with the grand nature are the central narrative and value of the naked experience.

—— Grant Horsfield
 Founder of naked Group

naked Goals

naked is dedicated to the exploration of diverse sustainable lifestyles, and is a pioneer in providing Fresh, Fun, Green, and Great experiences.

naked Journey

naked milestone

About naked

naked was started in 2007 and has since advocated for the "born naked, live naked" lifestyle through its luxury resorts, shared workspaces, and various other products. It is the goal of naked Group to bring the experience of Fresh, Fun, Green, and Great to our customers.

naked's Base Camp is based in Shanghai, China, and its resort products started with "naked Home" (2007) in Moganshan. After the initial success, naked expanded the idea of sustainable lifestyle and resort experience into Moganshan's "naked Stables" (2011) and "naked Castle" (2017), as well as "naked Water" in Suzhou (2020), "naked Valley" (2021) in Zhengzhou's Fuxi Mountain, "naked Hill" in Nanjing (2022), "naked Peak" near Xi'an, and a few other projects that are in the pipeline and will be launched soon. naked's strategy is to build luxurious resorts that are inspired by nature, managed with sustainability, and designed with quality. Such dedication and promise grant naked numerous recognitions and acknowledgments within and outside the industry.

naked DNA

Element of Surprise

Unique

Creative

Out Of The Box

Bold

Pioneering

Playful

Engaging

Warmth & Comfort

Families & Children

Interactive

Community

Natural

Body & Mind Health

Respect Old, Embrace New

Local Reduce, Reuse, Recyle

Use Tech To Improve Experience

Social Responsibility

High Quality

Well Executed

Timely & Efficient

Consistently

Durable & Low Maintenance

Educational / Sharing

Wow!

High Quality

Well Executed

Timely & Efficient

Consistently

Durable & Low Maintenance

Educational / Sharing

Wow!

Element of Surprise

Unique

Creative

Out Of The Box

Bold

Pioneering

Playful

Engaging

Warmth & Comfort

Families & Children

Interactive

Community

Natural

Body & Mind Health

Respect Old, Embrace New

Local Reduce, Reuse, Recyle

Use Tech To Improve Experience

Social Responsibility

High Quality

Well Executed

Timely & Efficient

Consistently

Durable & Low Maintenance

Educational / Sharing

Wow!

Element of Surprise

Unique

Creative

Out Of The Box

Bold

Pioneering