naked is a spirit, a lifestyle of reconnecting with nature.
The creation of naked is the creation of a specially designed space and experience. Our goal is to have all guests indulge in the utmost fresh air, sunshine, rain, and snow.
We are not only designing a space of aesthetic pleasure, but also of exceptional memories during every stay. The outstanding hospitality combined with the grand nature are the central narrative and value of the naked experience.
naked was started in 2007 and has since advocated for the "born naked, live naked" lifestyle through its luxury resorts, shared workspaces, and various other products. It is the goal of naked Group to bring the experience of Fresh, Fun, Green, and Great to our customers.
naked's Base Camp is based in Shanghai, China, and its resort products started with "naked Home" (2007) in Moganshan. After the initial success, naked expanded the idea of sustainable lifestyle and resort experience into Moganshan's "naked Stables" (2011) and "naked Castle" (2017), as well as "naked Water" in Suzhou (2020), "naked Valley" (2021) in Zhengzhou's Fuxi Mountain, "naked Hill" in Nanjing (2022), "naked Peak" near Xi'an, and a few other projects that are in the pipeline and will be launched soon. naked's strategy is to build luxurious resorts that are inspired by nature, managed with sustainability, and designed with quality. Such dedication and promise grant naked numerous recognitions and acknowledgments within and outside the industry.
Element of Surprise
Unique
Creative
Out Of The Box
Bold
Pioneering
Playful
Engaging
Warmth & Comfort
Families & Children
Interactive
Community
Natural
Body & Mind Health
Respect Old, Embrace New
Local Reduce, Reuse, Recyle
Use Tech To Improve Experience
Social Responsibility
High Quality
Well Executed
Timely & Efficient
Consistently
Durable & Low Maintenance
Educational / Sharing
Wow!