naked Goals

naked is a spirit, a lifestyle of retrieving nature.
The creation of naked, is the creation of a specifically desired space and experience. Our goal is to have all the guests indulged in the uttermost fresh air, sunshine, rain and snow.
We are not only designing a space of aesthetic pleasure, but of exceptional memories during every stay. The outstanding hospitality combined with the grand nature, is the central narrative and value of the naked experience.
naked was started from 2007, and have since advocate the "born naked, live naked" lifestyle through its luxury resorts, shared work spaces and various other products. It is the goal of naked Group to bring the experience of Fresh, Fun, Green and Great to our customers.
naked's Base Camp is based in Shanghai, China, and its resort products started with "naked Home" (2007) in Moganshan. After the initial success, naked expanded the idea of sustianable lifestyle and resort experience into Moganshan's "naked Stables" (2011) and "naked Castle" (2017), also "naked Water" in Suzhou (2020), "naked Valley" (2021) in Zhengzhou's Fuxi Mountain, "naked Hill" in Nanjing (2022), "naked Peak" near Xi'an and few other projects are in the pipeline and will be launched soon. naked strategy is to build luxurious resorts that are inspired by nature, managed with sustainability, and designed with quality. Such dedication and promise grant naked numerous recognition and acknowledgement in and out of the industry.
Element of Surprise
Unique
Creative
Out of the box
Bold
Pioneering
Playful
Engaging
Warmth and Comfort
Families & Children
Interactive
Community
Natural
Body & mind health
Respect old, embrace new
Local reduce, reuse, recyle
Use tech to improve experience
social responsibility
High quality
Well executed
Timely & efficient
Consistently
Durable & low maintenance
Educational/ sharing
Wow!