naked is a spirit, a lifestyle of retrieving nature.

The creation of naked, is the creation of a specifically desired space and experience. Our goal is to have all the guests indulged in the uttermost fresh air, sunshine, rain and snow.

We are not only designing a space of aesthetic pleasure, but of exceptional memories during every stay. The outstanding hospitality combined with the grand nature, is the central narrative and value of the naked experience.

—— Grant Horsfield
 Founder of naked Group

naked Goals

naked is dedicated to the exploration of diverse sustainable lifestyles, and pioneer in the providing of Fresh, Fun, Green and Great experiences.

naked Journey

About naked

naked Group was found in 2007, and have since advocate the "born naked, live naked" lifestyle through its luxury resorts, shared work spaces and various other products. It is the goal of naked Group to bring the experience of Fresh, Fun, Green and Great to our customers.

naked's Base Camp is based in Shanghai, China, and its resort products started with 2007's "naked Home" in Moganshan. After the initial success, naked expanded the idea of sustianable lifestyle and resort experience into Moganshan's "naked Stables" (2011), and further into "naked Castle", also in Moganshan (2017), and "naked Water" in Suzhou (2020). Upcoming, naked Retreats is preparing Nanjing's "naked Hill" to open soon, and various other projects within the nation is also awaiting for launch. Through extensive collaborations and naturally inspired, naked continues to strive for sustainability. With innovative designs, exceptional quality, green approaches and unique experiences, naked Group has established itself in and out of the resort industry.

naked DNA

Element of Surprise

Unique

Creative

Out of the box

Bold

Pioneering

Playful

Engaging

Warmth and Comfort

Families & Children

Interactive

Community

Natural

Body & mind health

Respect old, embrace new

Local reduce, reuse, recyle

Use tech to improve experience

social responsibility

High quality

Well executed

Timely & efficient

Consistently

Durable & low maintenance

Educational/ sharing

Wow!

Element of Surprise

Unique

Creative

Out of the box

Bold

Pioneering

Playful

Engaging

Warmth and Comfort

Families & Children

Interactive

Community

Natural

Body & mind health

Respect old, embrace new

Local reduce, reuse, recyle

Use tech to improve experience

social responsibility

High quality

Well executed

Timely & efficient

Consistently

Durable & low maintenance

Educational/ sharing

Wow!