naked was started from 2007, and have since advocate the "born naked, live naked" lifestyle through its luxury resorts, shared work spaces and various other products. It is the goal of naked Group to bring the experience of Fresh, Fun, Green and Great to our customers.

naked's Base Camp is based in Shanghai, China, and its resort products started with 2007's "naked Home" in Moganshan. After the initial success, naked expanded the idea of sustianable lifestyle and resort experience into Moganshan's "naked Stables" (2011), and further into "naked Castle", also in Moganshan (2017), and "naked Water" in Suzhou (2020). Upcoming, naked Retreats is preparing Nanjing's "naked Hill" to open soon, and various other projects within the nation is also awaiting for launch. Through extensive collaborations and naturally inspired, naked continues to strive for sustainability. With innovative designs, exceptional quality, green approaches and unique experiences, naked Group has established itself in and out of the resort industry.