Shanghai, 20 February 2023 - naked Group Ltd. and Trip.com Group (NASDAQ: TCOM) have announced a new joint venture focused on expanding cooperation in the sustainable luxury sector in China and globally. The announcement was made at a signing ceremony held at the naked Stables in Moganshan, Zhejiang Province, China.
In recent years, both naked Group and Trip.com Group have carried out extensive work around rural revitalization, with naked Group developing luxury resorts and Trip.com Group targeting high-end homestays. The high-end holiday experiences created by both parties in their respective fields has effectively stimulated the growth of rural tourism economy in China, exemplified by the flagship resorts naked Stables, naked Castle in Moganshan Zhejiang province, followed by naked Water, naked Hill, and naked Valley in eastern and central China.
The expanded partnership will see naked Group & Trip.com Group work together to grow the naked brand globally through collaboration at multiple levels, encompassing high-end hospitality, technological innovation, promotion of sustainable lifestyles and more. With the shared value of sustainable development, the new partnership will continue to emphasize environmental sustainability, a focus on history, culture, heritage, as well as activating economic sustainability of communities at the place of business.